Hapa Brown Ale the latest to appear in Hawai’i Nui Brewing’s popular new packaging

1 07 2009
Hawai'i Nui Brewing Hapa Brown Ale -- first bottled in Hilo, Hawai'i on July 1, 2009

Hawai'i Nui Brewing Hapa Brown Ale -- first bottled in Hilo, Hawai'i on July 1, 2009

It’s been seven months since we rebranded and repackaged the Keoki beers as Hawai’i Nui Kaua’i Golden Ale and Hawai’i Nui Sunset Amber Ale. We’re pleased to report that the new look has been a great success in the market. Retail sales are ahead of 2008, especially in our core market of Kaua’i.

Bars and restaurants have begun the shift from Keoki to Hawai’i Nui, phasing in the new name as they reprint their menus.  Some have decided to continue with the Keoki name on their menus.

We have made significant investments in and adjustments to the production process at the Hilo brewery. On a peak day, our hard-working and dedicated team has topped the previous production record by a factor of eight. Mahalo to the team for a job well done. The result: the Hilo facility has been able to accommodate all production for all brands of authentic local beer.

Our newest product, Hawai’i Nui Brewing Hapa Brown Ale, has been well reviewed and very successful on draught. Hapa is a full-bodied all-malt Brown Ale with an intriguing hop character balanced by a rich maltiness. Pure Hawaiian water is infused with bold flavors in this delicious brew. Hapa Brown Ale combines Island Style ease with the time honored tradition of blending beers in the classic British manner.

Based on its early success, we have made the decision to launch Hapa as a retail brand. The first cases of Hapa were bottled and packaged today.

You will be able to purchase Hawai’i Nui Brewing Hapa Brown Ale in retail stores on the Big Island of Hawai’i soon, and on the other islands very shortly. If you don’t see it, please ask for it!

Aloha!

Keith Kinsey

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A lot can happen in a few short months!

31 03 2009
Here's to teamwork!

Here's to teamwork!

It’s been three months since Hawai’i Nui Brewing joined forces with Mehana Brewing.

We are exited to say that we’ve accomplished our major goal for the combination: 100% of our beer is now produced and packaged locally in Hawai’i.

Our combined team has pulled together and accomplished a tremendous amount since we came together on January 1, 2009.

In just 12 weeks we have:

  • Introduced a well received new look for Hawai’i Nui Sunset Amber Ale and Kaua’i Golden Ale, and phased out the old Keoki Brewing packaging
  • Expanded market support and distribution for the Mehana brands statewide, and for the Hawai’i Nui Brands on the Big Island of Hawai’i
  • Brewed and kegged the Hawai’i Nui products in the Hilo facility, and resized the labels for the long-neck bottles we fill in Hilo
  • Thrown a party to celebrate our newest product, Hawai’i Nui Brewing Hapa Brown Ale, available in draft at select establishments with bottles arriving shortly
  • Teamed with local chefs and restaurants to host beer-food pairing events
  • Supported the Big Island of Hawai’i as a beer tourism destination through our participation in the Kona Brewers Festival
  • Brewed our first batch of Primo Island Lager Beer in Hilo and hosted our friends from Primo’s parent company. As you may know we brew the draught Primo product for the local market on behalf of our valued customer, Pabst Brewing and Malting.

More is brewing, of course, with news to be shared as our plans are realized.

Meanwhile, Mahalo to our customers for their patience with our progress as we implemented these important steps to localizing 100% of our production. And Mahalo to the entire team for a job well done.

Aloha, Keith Kinsey

Under the rainbow at the Kona Brewers Festival 2009 with customers, partners, team members and treasured friends

Under the rainbow at the Kona Brewers Festival 2009 with customers, partners, team members and treasured friends





Hawai’i Nui Brewing Ships First Kegs from Hilo

13 03 2009

sunset-square-labelWe’re delighted to report that we have shipped the first Hawai’i Nui Sunset Amber Ale kegs from our Hilo facility today. Both Kauai Golden Ale and Hapa Brown Ale are in fermentation now and increased quantities will be available in the market shortly.

Bringing production online on the Big Island of Hawai’i is an important step to catching up with the growing demand statewide for our locally produced beer.

See you tomorrow at the Kona Brewers Festival! Stop by our stand and talk story. Or drop by the tasting room in Hilo next week.





Es gibt Bier auf Hawai’i — Come and see for yourselves!

24 02 2009
Aloha Mission to Switzerland

Our Karneval mission: mountain-to-mountain Aloha!

Today is Fat Tuesday, the high point of Karneval, the German-speaking world’s Mardi Gras Celebration.

Germans call the pre-Lenten Carnival season die närrische Saison (“the foolish season”).

Except for Munich’s Oktoberfest, it is the one time of year when many normally staid Germans (and Austrians and Swiss) loosen up and go a little crazy.

Right this very minute, tens of thousands of German speakers — of all ages and musical tastes — are singing a popular drinking song that goes something like this:

Es gibt kein Bier auf Hawaii, es gibt kein Bier;
drum fahr’ ich nicht nach Hawaii, drum bleib’ ich hier.
Es ist so heiß auf Hawaii, kein kühler Fleck,
und nur vom Hula Hula geht der Durst nicht weg.

Roughly translated…

There’s no beer in Hawaii, you’ll find no beer,
so I won’t go to Hawaii, I’ll rather stay here.
It is so hot in Hawaii, no cool place to stay,
and just doing the hula won’t make the thirst go away.

If you’ve never heard the song, take your pick from these youTube links:

  • A smoothly styled nighclub version that seems to be an hommage to Don Ho
  • The inevitable Oom-pah-pah version
  • A beach-vacation version sung by a tourist who accompanies himself with an ‘ukulele
  • A head-banging heavy-metal version by the band, Sodom
  • A heavy-metal crossover version by Onkel Tom Angelripper
  • A disco version by the Frauenartz & Manny Marc
  • A “you- had-to-be-there” version in a dimly lit beer cellar
  • A roaring-drunk version
  • And last but not least, we encourage you to watch THIS video — a 1964 cover by Paul Kuhn and his Javalins. This video is illustrated with vintage photos of our product labels at :54 and 1:19.kauai-square-label4

The pink-labeled beer shown in the video at 1:19 is an export product tailored for the tastes of Japan, one of our beloved outer islands.

The Keoki brand name shown at :54 has been changed to Hawai’i Nui Brewing.

We have improved the packaging of Sunset Amber Ale and Kaua’i Golden Ale to reflect the natural beauty of the Hawaiian Islands. The labels shown at right are what you will find in stores now in Hawai’i. sunset-square-label1

The video also shows a mug for Primo Beer, which we produce in draught on Kaua’i on behalf of Primo Brewing and Malting Company.

We are sure you will get a laugh from some of these videos. It is all meant in good fun in the high spirits of Karneval.

But what is not so funny for us in Hawai’i is that so many Germans, Austrians and Swiss actually believe the song is true and that our beer is imaginary.

To help rectify the widespread misunderstanding that there is no beer in Hawai’i, we cordially and respectfully invite our German speaking friends to join us here in Hawai’i to see for yourselves: Es gibt Bier auf Hawai’i!

Our Ohana, or family of companies — Hawai’i Nui Brewing and Mehana Brewing — is serious about Island Style beer and committed to local production in Hawai’i.

You can find our Hawai’i-produced ales and lagers at the Kona Brewers Festival in Kailua-Kona on the Big Island of Hawai’i coming up on March 14, 2009, and at any of the events listed on our site.

You are welcome to visit us at our tasting room in Hilo on the Big Island of Hawai’i, where our brewing and bottling facility also awaits your inspection. Aloha!





Check out your local store for Keoki’s new look

19 01 2009
A New Look for Keoki Gold

A New Look for Keoki Gold

Finally!

After a lot of hard work, the team at Hawai’i Nui Brewing is proud to introduce a new look for our popular ales.

From now on, Keoki products will be flying the Hawai’i Nui Brewing Flag.

Look in stores now for Hawai’i Nui Brewing Sunset Amber Ale and Kauai Golden Ale.

Some of you have wondered, why the change?

A New Look for Keoki Sunset

A New Look for Keoki Sunset

As local residents will remember, Keoki Brewing was founded by George “Keoki” Wells in 1998.

We bought Keoki Brewing because, like so many other local residents, we loved the great taste of Sunset Amber Ale and Kaua’i Golden Ale.

We have enjoyed every minute of owning Keoki and are proud of our products.

So proud, in fact that we felt compelled to enhance our look in the market.

There are several goals for the new look. We want to:

  • Honor our inspiration, the natural beauty of Hawai’i
  • Reinstate the name, Kaua’i Golden Ale, which had been lost along the way
  • Let our beer to look as good as it tastes
  • Clarify the difference between the two ales for our visitors

The Hawai’i Nui Brewing packaging brings you the same great taste inside a new look.

Aloha and Mahalo for enjoying our hand-crafted ales!

-Keith Kinsey, President, Hawaii Nu’i Brewing





Yes, it’s true…

10 11 2008

… more is brewing at Hawai’i Nui than meets the eye. Local journalists and beer bloggers have smoked more news than we released.

The Honolulu Star-Bulletin

Realbeer.com

Yes, we are indeed working on a new look for Keoki, and will be making it public soon. Anyone named George should probably start stockpiling items called Keoki. 🙂





Mahalo to our retailers

7 11 2008
Passionate about taste

Andy Baker

Aloha to our valued customers. Mahalo for your business.

We are very pleased to share some exciting news and future plans. Effective today, Keoki Brewing Company of Lihue and Mehana Brewing Company of Hilo have agreed to combine the two companies and form Hawaii’s largest independent local brewery.

Keoki Brewing and Mehana Brewing are both now part of the Hawai’i Nui Brewing Ohana.

By combining Keoki with Mehana, we are poised to deliver an authentic local product.
• Keoki Brewing, the largest independent microbrewer in Hawai’i, has recently doubled capacity in Lihue with the addition of new fermentation and finishing tanks.
• Mehana Brewing, with a proud four-generation history of beverage production in Hilo, is the only brewery to bottle locally in Hawai’i.

The combined portfolio of beer styles is your best source of authentic Island Style ales and lagers.

Representing all the Keoki and Mehana beers, I look forward to working with you to suit your customers’ tastes with the freshest brewed draft and bottled craft beers – produced and packaged locally right here in Hawai’i.

Keith Kinsey and I look forward to meeting with you personally, having a beer, and sharing more of our future plans.

Mahalo for your business.

-Andy Baker, Vice President of Sales, Hawai’i Nui Brewing