Hawai'i Nui Brewing Hapa Brown Ale -- first bottled in Hilo, Hawai'i on July 1, 2009
It’s been seven months since we rebranded and repackaged the Keoki beers as Hawai’i Nui Kaua’i Golden Ale and Hawai’i Nui Sunset Amber Ale. We’re pleased to report that the new look has been a great success in the market. Retail sales are ahead of 2008, especially in our core market of Kaua’i.
Bars and restaurants have begun the shift from Keoki to Hawai’i Nui, phasing in the new name as they reprint their menus. Some have decided to continue with the Keoki name on their menus.
We have made significant investments in and adjustments to the production process at the Hilo brewery. On a peak day, our hard-working and dedicated team has topped the previous production record by a factor of eight. Mahalo to the team for a job well done. The result: the Hilo facility has been able to accommodate all production for all brands of authentic local beer.
Our newest product, Hawai’i Nui Brewing Hapa Brown Ale, has been well reviewed and very successful on draught. Hapa is a full-bodied all-malt Brown Ale with an intriguing hop character balanced by a rich maltiness. Pure Hawaiian water is infused with bold flavors in this delicious brew. Hapa Brown Ale combines Island Style ease with the time honored tradition of blending beers in the classic British manner.
Based on its early success, we have made the decision to launch Hapa as a retail brand. The first cases of Hapa were bottled and packaged today.
You will be able to purchase Hawai’i Nui Brewing Hapa Brown Ale in retail stores on the Big Island of Hawai’i soon, and on the other islands very shortly. If you don’t see it, please ask for it!
Aloha!
Keith Kinsey
I am looking forward to coming to Hawaii and trying your beer, getting reaquainted, and enjoying the aloha.
ciao